Here's a quick guide:
250gsm (thin card):
• Feels like a premium business card
• Best for: sleeves, wraps, lightweight inserts
• Not rigid enough for standalone boxes
350gsm (medium card):
• Feels like a high-end folder or hang tag
• Best for: folding cartons, tuck-end boxes, product cards
• Good balance of cost and structure
1200gsm (greyboard + art paper wrap):
• Feels like a hardcover book
• Best for: rigid gift boxes, magnetic closure boxes, luxury packaging
• Maximum premium feel — this is what Apple, Chanel, and Dior use
The rule? Match the paper weight to your product's retail price and customer expectation:
→ Under $0.6 product → 350gsm folding carton
→ $1-$5 product → 800-1000gsm semi-rigid
→ $6+ product → 1200gsm+ full rigid box
Still unsure? Send us your product photo and retail price — we'll recommend the ideal paper weight and structure. Free consultation, no obligation.
DM us or WhatsApp: +8613229444186
Email: philip@packaginghx.com
